Forging
Meaningful Partnerships
PURE Re-X was founded on the principle that engaging consumers at the Point of Consumption is crucial to significantly increasing recycling rates. While great advancements have been made with Machine Vision AI and separation systems, these cutting-edge technologies have significant drawbacks: they require large facilities, cost upwards of $40 million, and still require substantial labor teams of 35 people or more in the separation process. These sophisticated separation systems also consume more energy than necessary. Yet despite these new technologies, recycling rates across the country remain disappointingly low. Too much material is still placed into recycling carts and then handled multiple times on its journey to the landfill.
Our founder, with a strong background in innovation, re-imagined the entire recycling process by starting with the consumer. He partnered with engineers from ASU's Department of Sustainability, and together the team recognized that consumer engagement is essential. They understood that consumers need both the right information AND the right tools to succeed.
The PURE Re-X re-imagined recycling system envisions strategic partnerships with current recycling equipment companies, machine vision AI providers, and municipal governments. One key design advantage of the PURE Re-X system is that cities can leverage their existing pickup equipment (trucks) and GPS technology, making implementation more cost-effective and seamless.
